The worldwide e-commerce business is thriving. By 2025, online retail sales are projected to reach $6.8 trillion, and millions of new stores are popping up every year. No matter if you are a first-time entrepreneur or an expanding brand, choosing the right e-commerce platform can easily make or break your company. This foundation will be the basis for your profitability, scalability, and customer experience.
But with hundreds of e-commerce platforms on the market today, how would you choose the one that best suits your company? We will discuss in this blog everything from the nature of an e-commerce platform to the top ten platforms in 2025, addressing the most frequent questions business owners pose all the way.
What is an Ecommerce Platform?
An ecommerce platform is a software solution that allows businesses to set up, manage and grow an online store. Ecommerce software offers capabilities to list products, manage shopping carts, process payments and shipping, and communicate with customers. Online e-commerce platforms generally consist of two types:
- Hosted / SaaS Platforms (like Shopify or Wix): Simple to deploy, hosted for you, subscription-based.
- Self-Hosted / Open-Source Platforms (like WooCommerce or Magento): More control and customization, but require technical skill.
To sum it up an ecommerce platform is your online store, which allows you to sell products or services online and still manage a back-end.
How Many Ecommerce Platforms Are There?
As of 2024, there are more than 30.7 million worldwide e-commerce sites. Only a few leading e-commerce platforms dominate the market, while many others cater to local or niche solutions.
Even though there are hundreds of e-commerce sites around the globe, only a few control most of the market. Most e-commerce sites used for e-commerce are Woocommerce, Shopify, Wix, BigCommerce, and Squarespace. The other sites are either niche players or have a somewhat custom-built platform for a specific type of business or sector.
For companies, this means you have lots of choices, but limiting them to the top 10 most efficient solutions would save time and suffering.
Top 10 Ecommerce Platforms in 2025
Discover the biggest ecommerce platforms in 2025 that empower businesses with scalability, flexibility, and innovative tools to drive online success.
1. Shopify
Particularly for newcomers and expanding companies, Shopify website service remains one of the most used ecommerce platforms in 2025. Known for its simple operation, it provides a clean interface, drag-and-drop tools, and thousands of themes and applications to enable you to launch a business without using any code.
Beginning at $39 per month, Shopify’s one bundle includes hosting, security, and 24/7 help for great value. Its superb mobile optimization qualifies it perfectly for retailers aiming towards mobile-first customers. Remember, though, that if you do not use Shopify Payments, transaction fees apply; backend customization is restricted in comparison to open-source systems.
2. WooCommerce
For businesses that already have their websites built on WordPress, a plugin option would still be WooCommerce. As an open-source solution, WooCommerce is free to download and install and it is generally very flexible overall, and has a massive library of plugins and extensions. As far as SEO goes, there is no contest to WooCommerce, and its developer base continues to innovate and routinely improve the platform.
Although the core plugin does remain free, the additional premium add-ons, hosting, and security can ramp up to some expense as the additions begin to accumulate. For consumers wishing for complete control over their store, this is a great choice; however, it calls for some technical skill and regular maintenance to maximize the benefits of e-commerce.
3. Magento (Adobe Commerce)
Ideal for large organizations with experienced technical resources, Magento (now referred to as Adobe Commerce) is one of the most comprehensive and powerful eCommerce solutions available today. For organizations with strict or increasingly complex requirements, it offers the most flexibility, scalability, and integration opportunities. Starting around $22,000 a year, Adobe Commerce Cloud’s prices make it among the most costly options.
Deep design, function, and integration control are provided by the platform, which calls for skilled developers to set up and manage. Magento websites service offers unrivaled flexibility and power for businesses with the resources and money.
4. BigCommerce
Designed with scalability in mind, BigCommerce is a great choice for midsize to enterprise companies. Among the many strong built-in capabilities of the platform is multichannel selling across Facebook, eBay, and Amazon. For as little as $39 per month, you can choose BigCommerce, which reduces the need to invest in multiple third-party apps.
Also, unlike Shopify, BigCommerce does not charge an additional transaction fee when selling products. On top of that, businesses have access to more advanced SEO options to improve their search ranking. However, the learning curve with BigCommerce is a little more challenging than Shopify; beginners will take some time to get used to it. Nevertheless, it is one of the most complete platforms available today.
5. Wix eCommerce
Wix began as a website building solution but has quickly emerged as a serious contender in the e-commerce space, particularly among new businesses and creative organizations. Beginning at just $27 per month, its drag-and-drop interface is one of the easiest options for small businesses and entrepreneurs.
Wix makes it easy to build nice online stores with smart templates and solid e-commerce capabilities with little effort. The biggest downside is scalability – while it works for smaller businesses, it may not be the best long-term solution for businesses with ambitions of rapid growth and complex operations.
6. Squarespace
Beautiful, design-focused themes that have defined Squarespace make it perfect for creative professionals, artists, and small enterprises. Beginning at $23 a month, it offers companies an all-in-one solution combining elegant web design tools with integrated blogging and e-commerce capabilities.
For customers who care about aesthetics and branding just as much, if not more than functional elements of their website, Squarespace is quite popular. Still, Squarespace offers fewer e-commerce options than Shopify or BigCommerce and may not be as suitable for bigger projects. Regardless, Squarespace is desirable for users who also care about aesthetics and simplicity.
7. Ecwid by Lightspeed
For companies wishing to incorporate e-commerce capability into an already operational website, Ecwid by Lightspeed is ideal. Unlike many systems requiring the creation of a new website, Ecwid interfaces flawlessly with those like WordPress, Wix, and even social media.
Starting with selling online most cheaply, it provides a free plan with paid choices beginning at $14.08 per month. Although Ecwid lacks the feature-richness of Shopify or BigCommerce, its low cost and simplicity of integration are great assets. For small companies wishing to include e-commerce without starting from scratch, Ecwid remains a good choice.
8. PrestaShop
PrestaShop is an open-source e-commerce platform that has become a favorite among small and mid-sized enterprises especially in Europe. It provides users with flexibility and control because you can personalize your e-comm selling sites with a host of add-ons and modules. Although the core software is available free of charge, you should plan for upgrades, hosting, maintenance, etc.
PrestaShop is an excellent option for businesses while offering strong global payment options and multi-lingual support; however, also like WooCommerce, it can require some technical knowledge to yield desired results, which may deter novices.
9. Zyro (by Hostinger)
In 2025, one of the most cost-effective e-commerce platforms is Zyro, a product of Hostinger. At $11.99/month, Zyro is an enticing solution for anyone who has a product to sell and is an entrepreneur or a startup that is looking for a fast and affordable way to get their store online. For someone who is a solo entrepreneur or a small team, it could be a game-changer because it has AI-based options for design, content creation, and store management.
Zyro is quick and easy to implement and use, but for the comprehensive growth and advanced e-commerce features of other platforms such as Shopify or WooCommerce, it simply is not comparable. Zyro is aimed at business owners out there on a budget that want to get online quickly or are simply just starting out.
10. Salesforce Commerce Cloud
Designed for major corporations and omnichannel stores, Salesforce Commerce Cloud is a premium, top-level e-commerce solution. Perfect for international companies needing dependability and performance, it provides AI-driven personalization, strong analytics, and corporate-level security.
Pricing is tailored and usually on the more expensive side, therefore mirroring the corporate emphasis. Though it provides unparalleled scalability and Salesforce’s ecosystem integrations, the platform is challenging to keep and configure. For companies with plenty of means, though, Salesforce Commerce Cloud offers a solid basis for extensive internet commerce projects.
What is the Most Popular Ecommerce Platform?
The answer to your question is contingent upon what you mean by “popular.” By a sheer number of online stores, WooCommerce is the most popular platform with roughly 39.05% global market share. Shopify is more popular in terms of US market shares (30%) and revenue, with over 4.6 million websites hosted on their system globally.
When doing an e-commerce platform comparison, it’s clear that other platforms like Wix Stores and Squarespace are each a favorite among beginners, as there is no coding required, using a drag-and-drop functionality for their websites. Magento (Adobe Commerce) is still a strong competitor, and is popular among enterprise companies who require heavy customization and scalability.
Which E commerce Platform is Best for Beginners?
Beginning with no technical ability, Shopify, Wix, and Squarespace are the most user-friendly starting point and best ecommerce platforms. With built-in tools to launch quickly, drag-and-drop design, and reasonable pricing, they enable.
- Shopify: Top overall ecommerce platform for beginners wanting to scale.
- Wix: Awesome for creatives wanting to be innovative.
- Squarespace: Best for small business and portfolio-type stores.
For those comfortable with WordPress, WooCommerce is also a flexible option.
Final Thoughts: Matching Today’s Needs with Tomorrow’s Growth
Choosing an ecommerce software platform is one of the most important business decisions you’ll make. Although WooCommerce and Shopify still lead the charge, the driving factor is still based on budget, technical experience or technical proficiency, and desire for growth. For instance, a smaller organization may choose Shopify or Wix, while a larger organization is likely to choose Magento or Salesforce Commerce Cloud.
The main point: identify the platform that best matches your current business needs but allows you to grow in the future. Furthermore, at DevTeamPro, we help companies determine their options, build viable and scalable Ecommerce web designing services, and achieve growth.
